Selena Seoyoung Kim
Cultural-strategic partner to institutions, brands, and artists
I was born and raised in Korea, and trained in visual studies and systems thinking in the United States. That foundation shaped how I approach culture. Not only as expression, but also as something that structures behavior, value, and decision-making.
From 2019 to early 2025, I lived and worked in Berlin. There, I led and collaborated on customer research-driven projects across European markets, while expanding my exposure to experimental practices and cross-disciplinary teams.
Today, my work sits between strategy and making. I’m often brought in early, when direction is still open, partners are not yet aligned, and judgment matters more than speed. I work across brand strategy, partnerships, and experience-led initiatives, grounding decisions in research and cultural context.
I’m most interested in long-term value, credible outcomes, and collaborations built on trust rather than visibility.
Background & Signals
- Harvard University, B.A. in Visual and Environmental Studies
- Former User Research Team Lead, Zalando SE, Berlin
- Experience across Korea, the United States, and Europe
- Work spanning technology companies, cultural institutions, and international programs
Experience & Creative
The Sun Room
A Piece of Korea
Brand Strategy & Partnership Sketched
UX ResearchInsight-Led Product Work
Ways to Engage
Contact