Selena Seoyoung Kim
Cultural-strategic partner to institutions, brands, and artists
Born and raised in Korea. Studied visual arts and the built environment in the United States. That foundation shapes how I approach culture, not only as expression, but as something that structures behavior, value, and decision-making within organizations and products.
Lived and worked in Berlin from 2019 to 2025. There, I led and collaborated on research-driven projects across European markets, working closely with cross-disciplinary teams in fashion, technology, and consumer-facing businesses.
Today, my work sits between strategy and making. I am often brought in early, when direction is still open, partners are not yet aligned, and judgment matters more than speed. I work across brand strategy, partnerships, and experience-led initiatives, grounding decisions in research, cultural context, and real-world constraints.
Short CV
- Harvard University, B.A. in Visual and Environmental Studies
- Former User Research Team Lead, Zalando SE, Berlin
- Experience across Korea, the United States, and Europe: Work spanning technology companies, cultural institutions, and international programs
Experience & Creative
The Sun Room
A Piece of Korea
Brand Strategy & Partnership Sketched
UX ResearchInsight-Led Product Work
Ways to Engage
Contact