Selena Seoyoung Kim
Cultural-strategic partner to institutions, brands, and artists
I was born and raised in Korea, and trained in visual studies and systems thinking in the United States. That foundation shaped how I approach culture. Not only as expression, but also as something that structures behavior, value, and decision-making.
From 2019 to early 2025, I lived and worked in Berlin. There, I led and collaborated on customer research-driven projects across European markets, while expanding my exposure to experimental practices and cross-disciplinary teams.
Today, my work sits between strategy and making. I’m often brought in early, when direction is still open, partners are not yet aligned, and judgment matters more than speed. I work across brand strategy, partnerships, and experience-led initiatives, grounding decisions in research and cultural context.
I’m most interested in long-term value, credible outcomes, and collaborations built on trust rather than visibility.
Background & Signals- Harvard University, B.A. in Visual and Environmental Studies
- Former User Research Team Lead, Zalando SE, Berlin
- Experience across Korea, the United States, and Europe
- Work spanning technology companies, cultural institutions, and international programs
Selected Works
Experience & Creative
The Sun Room
A Piece of Korea
Brand Strategy & Partnership
Sketched
UX ResearchInsight-Led Product Work
Ways to Engage
Contact
Email
Instagram
Linkedin
The Sun Room
Role: Creative Producer
Type: Multidisciplinary Exhibition
On View: 22. November - 7. December, 2025 at Mirae Building, Seoul
Press
DezeenBriqueIpche
The Sun Room was a multidisciplinary exhibition exploring the meaning of reconstituted nature in the urban environment. As creative producer, I translated the core concept into text, assembled the creative team, supported curation and installation, and led the project through public presentation.
The work reflects how I approach cultural production: clear intent, strong collaborators, and responsibility for the full outcome.
Impact Highlight
- Verified Reach of 7-Figure Audience: The integrated campaign generated a confirmed, estimated reach of over 1,000,000 unique followers/circulations across major outlets and key individual influencers.
- High Momentum: Coverage was consistently published over a period of 10+ days (Nov 26 - Dec 5), showing the exhibition maintained media relevance long after the opening.
Artwork Inquiries
contact@e-e-l.com
Artist: Nara Lee @eel.nara
Light: Aklyphs @aklyphs
Performance: Hyun Soo Yun @floweryoungster
Venue: Mirae Building of Low Classic @miraebuilding
Installation View: Photo by Yongjoon ChoiPul Series by Nara Lee: Photo by Yongjoon ChoiAklyphs: Photo by Yongjoon Choi
Installation View: Photo by Yongjoon ChoiOpening Performance by Yun: Photo by Namuk KimOpening Reception: Photo by Namuk Kim